We’re delighted that for the second year running, Wild magazine has won a Pica. Known as the Oscars of the publishing world, these annual awards recognise outstanding magazines and set the benchmark for the industry. Wild won for customer publishing excellence in the category Conservation, Education, Health and Safety & Security. According to the Pica judges, “Wild combines quality editorial, design and photography in an irresistible package for nature lovers, while helping to support our natural heritage.”
Both these awards recognise that Wild has a lasting impact on the way readers engage with the natural world. As publishing company, we also seek to be sustainable in our work. To this end, the magazine changed format this year to a new compact size. The resultant paper saving per issue is the equivalent of a black rhino in weight.
Our publications in tip-top shape
On Saturday 21 September we celebrate International Coastal Cleanup Day – a day dedicated to cleaning our beaches, spaces that provide us with an abundance of wonders from the chance to relax to finding food. Kate Collins of Wild Magazine took part in the cleanup and was amazed at the amount of litter that pollutes our beaches.
I round the corner at the Sunset parking lot to begin the day’s cleanup on Long Beach in Kommetjie and already my eye catches the glint of a plastic bottle shining like an oyster shell in the morning light.
The beach is littered with bits of just about anything you can think of and the process of cleaning up is slowed down as I inspect each area, combing through the sand with my bright yellow gloves. The lady next to me is amazed at the amount of litter found on the beach and I can’t quite believe it myself. I have walked this beach numerous times but I hadn't noticed just how bad the litter problem is. It’s only when you look for it that you notice the shiny and out of place refuse that sadly destroys our most treasured coastlines.
We are given plastic bags to fill that are sponsored by Plastics SA as well as gloves and recording sheets. Our aim is to try clear the beach of as much litter as we can find. As a small group of enthusiastic residents, we walk up and down the beach, quickly filling the large bags we have been given.
Among the findings, I have collected three toothbrushes, a pair of shoes, a melted sunblock bottle, orange peels and countless ear bud and lolly pop sticks. There are bottle tops of every sort to find, large broken pieces of glass, strings mostly attached to washed up kelp and bits of plastic broken up into small pieces.
It’s a tough job and one that will take many more cleanup days to improve as well as many more hands to help. The good news is that by the end of our clean we had managed to rid the beach of 70 bags of refuse – a vast improvement from what it looked like earlier that morning.
The day opened my eyes to the importance of scanning our surroundings, whether we are at a park or walking along the street, to be more aware of litter and help clean wherever we can. It’s up to us to make the change and every bit helps to make the environment safe and clean for everyone to enjoy.
Since moving into new offices the term 'silo mentality' has acquired a totally new meaning for us at Tip Africa Publishing*. Instead of cordoning off departments, the move to The Silo at the Old Biscuit Mill in Woodstock enabled us to do away with the walls that separated us.
Our magazine designers now sit right next to the hub for electronic and social media, with editors, journalists and project managers only a whisper away. In our experience teamwork and a learning culture are important ingredients for long-term achievement.
The kind of open space that Tip Africa Publishing now inhabits makes for open minds and open agendas. The young learn from the more experienced while seasoned staff members get energised by novel solutions. This means that we can give clients truly integrated strategic thinking and publishing solutions. Information is shared freely, staff members can slot into projects when needed and clients get the benefit of a dedicated publishing service with diversified input.
Our 360°-approach doesn't just mean that we can see both Table Mountain and the harbour and everything in between (which we can), but that we deliver publishing integration at the highest level. Tailor-made for your requirements too – from a single high-level PowerPoint presentation to a complete publishing service that starts with content creation and ends with distribution or online dissemination.
Just take a look at our team at work in our new surrounds.
• For the sharp-eyed: Yes, we have indeed changed our name from TiP Publishing to Tip Africa Publishing.
July 2013: What does it take to produce a magazine?
Wild art director Riaan Vermeulen and deputy editor Magriet Kruger explained the process. The students learnt how journalists are commissioned, what type of changes a copy editor makes to an article and where designers find suitable stock images. They were fascinated to see how a layout takes shape and the magical effects that can be achieved with Photoshop.
Some of the students come from a background where career opportunities are limited. The visit was an opportunity to widen their horizons and explore a different career path.
The visit was facilitated by Bongani Mgayi, their mentor and a Wild contributor. “I see they are very talented and have the potential to influence their peers. If I can reach them, I can reach their generation.”
From left to right: Riaan Vermeulen, Diyan Schnider, Thandeka Shozi, Thandile Gxekwa, Porsche Juries, Magriet Kruger.